Manager D2C Marketing (6662) – New Delhi

Job description

Manager – D2C Marketing

Job Summary:

We are seeking a strategic and dynamic D2C Marketing to lead the successful launch and growth of our newly developed and existing programmes. This role will focus on defining the product proposition, developing a robust Go-To-Market (GTM) strategy, prioritizing community engagement, and collaborating closely with internal business stakeholders and marketing teams to drive adoption and loyalty among educational stakeholders across all marketing channels.

Responsibilities:

Product Proposition and Positioning:

Define the unique product proposition that differentiates our educational offering in the market.

Conduct thorough market research to understand educators’ and students’ needs, pain points, and preferences.

Collaborate with product development and other marketing teams to articulate clear and compelling…