Manager, B2B Marketing (Bangkok-based, relocation provided)

job description

Intro

Agoda is a global travel platform and a subsidiary of Booking Holdings, powered by a diverse team of over 7,000 professionals across 90 countries. Since 2005, we have leveraged data and technology to connect millions of travelers to hotels, flights, and unique experiences. We foster a culture of innovation and curiosity, aiming to build the future of travel through global connectivity and great deals.

About the Role

The B2B Event Marketing team is seeking a strategic Marketing Manager to transform events into scalable engines for business growth. This is a high-impact role focused on strategy, stakeholder orchestration, and the creation of measurable frameworks rather than traditional logistics. You will bridge the gap between marketing and sales, partnering with regional leadership to ensure every event aligns with commercial priorities and contributes directly to revenue and pipeline activation.

Key Responsibilities

• Event Strategy & Business Integration • Translate commercial priorities into event strategies with clear business cases • Develop annual roadmaps aligned to growth objectives • Define success metrics beyond attendance (pipeline impact, activation, ROI, incrementality) • Create scalable playbooks and operating models • Cross-Functional Leadership • Partner with Business development, Sales, Supply, PR, Content, Branding and Senior Leadership • Align diverse stakeholders with competing priorities • Drive structured working sessions and executive updates • Influence without direct authority in a matrix organization • Program & Project Governance • Lead large, multi-workstream initiatives end-to-end • Build detailed project plans with risk mitigation and milestone tracking • Establish governance cadence and reporting mechanisms • Ensure disciplined execution across markets and teams • Performance Measurement & Optimization • Build measurement frameworks and post-event impact analysis • Identify key performance levers and iterate based on data • Develop dashboards to track ROI and business outcomes • Introduce test-and-learn approaches to improve effectiveness

Requirements

We are intentionally looking beyond traditional event planners. You may come from: • Management consulting • Strategy or business transformation teams • PMO or complex program leadership roles • Business operations in high-growth environments

You likely demonstrate:

Structured Problem-Solving • Ability to turn ambiguity into clear frameworks and action plans • Strong analytical thinking and commercial acumen

Stakeholder Mastery • Experience working with senior leadership • Comfortable navigating high-visibility, high-complexity environments • Strong influence skills without relying on hierarchy

Execution Excellence • Exceptional project management discipline • Ability to manage multiple concurrent initiatives • Strong attention to detail without losing strategic altitude

Business Orientation • Understands P&L drivers and growth mechanics • Makes data-informed decisions • Focused on impact, not activity

Why Join Agoda?

By joining our team, you become part of an inclusive environment that prioritizes merit, collaboration, and diversity. We offer the opportunity to lead complex, high-visibility initiatives in a fast-paced tech environment where your strategic input directly shapes our global footprint. At Agoda, you will find a workplace committed to equal opportunity and the professional growth of every employee.