Area Head of Field & Distribution – MEWA

Job Title: Area Head of Field and Distribution
Company: Red Bull
Location: MEWA Region

Job Summary

The Area Head of Field and Distribution plays a pivotal role in accelerating Red Bull’s distribution strength and execution excellence across the MEWA region. This position focuses on delivering immediate performance gains while building scalable, sustainable growth by shaping effective Route-to-Market (RTM) models, strengthening Distribution Partner (DP) capabilities, and developing high-impact field teams aligned with Red Bull’s Off Premise strategy.

Acting as a connector between regional markets and HQ, the role converts insights into practical actions, drives operational consistency, and ensures markets are equipped with the right structures, priorities, and capabilities to win.

Key Responsibilities

• Drive distribution growth and execution excellence across MEWA, with a strong focus on Off Premise performance.

• Design, refine, and implement winning RTM models tailored to local market realities.

• Strengthen DP capabilities to improve coverage, availability, visibility, and overall commercial performance.

• Build and develop high-performing field forces that consistently deliver against Red Bull execution standards.

• Translate global strategies into locally relevant routines and operational priorities.

• Identify opportunities, address inefficiencies, and guide markets toward effective, sustainable solutions.

• Partner closely with local market leadership teams to align execution with strategic goals.

• Represent MEWA market realities in global forums while prioritizing and filtering initiatives to maintain focus on key business drivers.

Skills & Competencies

• Strong strategic and commercial mindset with the ability to turn insights into action

• Proven leadership skills with experience building and developing high-performing teams

• Deep understanding of field execution, RTM models, and distribution excellence

• Analytical approach to problem-solving and continuous improvement

• Excellent stakeholder management and cross-functional collaboration skills

• Growth-oriented, resilient, and comfortable challenging the status quo

What This Role Offers

• Regional leadership exposure within a high-performance, global brand

• Opportunity to shape distribution strategy and execution at scale

• A dynamic environment that values ownership, innovation, and long-term impact

This role is ideal for a commercially driven leader who can balance strategic thinking with hands-on execution to elevate Red Bull’s distribution performance across the MEWA region.