Modern Trade Executive
Introductory Summary
We are seeking a dynamic and results-oriented Modern Trade Executive to play a key role in driving sales and delivering growth targets within an assigned territory. This position is designed for professionals who thrive in fast-paced retail environments, combining operational precision with relationship management. The successful candidate will ensure in-store excellence, deliver 100% compliance with planogram and promotional execution, and foster strong partnerships with key retailers.
About the Company
Our company is a leading force in the Fast-Moving Consumer Goods (FMCG) industry, committed to creating value for customers, retail partners, and communities. With a focus on innovation, sustainability, and customer satisfaction, we aim to deliver high-quality products that meet the evolving needs of modern consumers.
Driven by a vision to become the most trusted FMCG partner across the region, and a mission to enhance everyday lives through reliable, affordable, and innovative products, we continue to strengthen our retail presence through partnerships with modern trade outlets and large-format stores.
Headquartered in Colombo, Sri Lanka, our offices and operations span across multiple regions, ensuring nationwide coverage. Our culture values teamwork, integrity, and growth, making us an ideal place for ambitious professionals to develop their careers.
The Role & Responsibilities
As a Modern Trade Executive, you will be at the forefront of our retail strategy, ensuring that our products are not only available but also prominently showcased to maximize consumer engagement. Your responsibilities will extend beyond simple sales execution, requiring you to act as a bridge between the company’s commercial strategy and on-ground retail execution.
Key Responsibilities
- Achieving Sales Targets: Execute sales plans to achieve monthly, quarterly, and annual targets. This includes leveraging upselling and cross-selling opportunities to maximize revenue potential within assigned stores.
- Merchandising & Store Compliance: Guide and monitor the merchandising team to ensure perfect store execution. This includes compliance with planograms, price alignment, promotional placement, and visibility standards to enhance customer experience.
- Retailer Relationship Management: Build and maintain strong professional relationships with store managers and retail staff. The goal is to secure additional product displays, secondary placements, and expanded promotional opportunities.
- Territory Operations Management: Oversee stock availability, order processing, issue resolution, and territory reporting to ensure seamless day-to-day operations.
- Promotional Campaign Execution: Support Key Account Managers in implementing centrally planned activities, including promotional campaigns, seasonal activations, and service-level agreements at the store level.
- Market Intelligence: Monitor competitor activity, gather insights on consumer buying behavior, and share actionable feedback with the commercial team to inform future strategies.
Qualifications
To succeed in this role, candidates should possess a blend of academic qualifications, relevant experience, and practical skills.
- Educational Background: GCE A/L qualification is required. A Bachelor’s degree in Business, Marketing, or a related field, or a Diploma in Sales/Marketing, will be considered an advantage.
- Professional Experience: At least 2 years of front-line modern trade sales experience in the FMCG industry, with a minimum of 1 year in a supervisory or executive capacity.
- Technical Skills: Working knowledge of MS Office applications (Excel, PowerPoint, Word) is essential for reporting and analysis.
- Analytical & Negotiation Skills: The ability to evaluate sales data, understand retail dynamics, and negotiate effectively with retailers.
- Communication: Strong verbal and written communication skills. Fluency in English is required, while Tamil language skills will be considered an added advantage.
What We’re Looking For
The ideal candidate is more than just a salesperson; we are looking for a motivated professional who can combine technical expertise with strong interpersonal skills.
- Proactive & Goal-Oriented: Someone who thrives on achieving targets and is motivated to consistently exceed expectations.
- People-Centric: A professional who enjoys building strong partnerships and can establish long-term trust with retailers and store staff.
- Detail-Oriented: An individual who pays close attention to in-store execution and ensures accuracy in compliance and reporting.
- Team Player: Willing to collaborate closely with merchandising teams, Key Account Managers, and cross-functional colleagues to achieve common objectives.
- Adaptable: Able to adjust strategies quickly in response to changing retail dynamics, consumer trends, and competitor activity.
The Role Duties and Benefits
This role combines responsibility with opportunity, offering the right candidate a platform to grow both personally and professionally.
Duties in Context
- Sales Growth: Not only meeting but also identifying new growth opportunities in modern trade outlets.
- Retail Excellence: Acting as the guardian of brand visibility and in-store experience.
- Operational Leadership: Ensuring smooth operations across the territory, preventing bottlenecks, and resolving issues quickly.
Benefits
- Competitive remuneration package with performance-based incentives.
- Career development opportunities, including training and exposure to senior management.
- A supportive team culture that values innovation, accountability, and collaboration.
- Opportunities to work with leading FMCG brands in a dynamic and fast-paced environment.
Why Join Us
Choosing to build your career with us means more than just taking on a job—it’s about joining a company that invests in your growth and values your contributions.
- Culture of Growth: We encourage employees to continuously develop their skills through structured training and on-the-job learning.
- Inclusive Environment: Our team is built on respect and collaboration, ensuring every member feels valued and supported.
- Career Advancement: As the company expands, we actively promote from within, creating multiple opportunities for progression.
- Impactful Work: By joining our team, you will directly contribute to shaping the shopping experience of thousands of consumers across Sri Lanka.
Closing Statement
If you are passionate about retail excellence, sales growth, and building strong business relationships, this opportunity is designed for you. The Modern Trade Executive role offers the perfect blend of challenge and reward, positioning you at the heart of the FMCG industry’s dynamic retail environment.
Published By Amila kulathunga