Assistant Manager – Business Development
Introductory Summary
Prym Intimates is seeking a motivated and forward-thinking Assistant Manager – Business Development to join its dynamic team. This role is designed for an ambitious professional who thrives in fast-paced environments and has a passion for building strong client relationships while exploring new business opportunities. The successful candidate will play a critical role in shaping the company’s growth trajectory by identifying market opportunities, nurturing existing partnerships, and executing strategies that align with long-term business objectives.
About the Company
Prym Intimates is a recognized leader in the apparel accessories industry, renowned for innovation, quality, and commitment to sustainable practices. As part of Prym Group, one of the oldest industrial family businesses in the world with a history spanning over 480 years, Prym Intimates combines heritage with modern expertise to deliver premium fastening solutions to global fashion and lingerie brands.
Located in Katunayake, Sri Lanka, the company has established itself as a hub of excellence, working closely with international partners to deliver cutting-edge products while maintaining uncompromising standards of quality. Guided by a mission to deliver value through innovation, sustainability, and customer-centric solutions, Prym Intimates fosters a workplace culture of collaboration, integrity, and continuous growth. Its vision is to be the preferred global partner in apparel fastening solutions, recognized for quality, trust, and responsibility.
The Role & Responsibilities
The Assistant Manager – Business Development will take a proactive role in driving growth by developing strategic business relationships and executing initiatives that strengthen Prym Intimates’ position in the global apparel market. This role requires balancing creativity with data-driven decision-making, ensuring that opportunities are identified, evaluated, and translated into measurable business outcomes.
Core Responsibilities:
- Develop and execute strategic marketing plans that align with overall business objectives and long-term growth targets. The candidate will be responsible for creating initiatives that not only boost sales but also establish the brand’s presence in emerging markets.
- Identify, develop, and expand into new customer segments and industry verticals by generating qualified leads. This will involve networking with potential partners and leveraging insights to position Prym Intimates as the supplier of choice.
- Drive growth of assigned market segments and product groups by tailoring solutions to meet customer needs while ensuring profitability and measurable results.
- Conduct regular market research and competitive analysis to track industry trends, customer demands, and competitor strategies, allowing the business to stay ahead in a highly competitive landscape.
- Collaborate with cross-functional teams including sales, product development, and management, ensuring marketing strategies are fully aligned with the company’s overall business goals.
- Undertake additional duties as required by management, supporting broader organizational success and contributing to special projects or strategic initiatives.
Qualifications & Experience
To succeed in this role, the ideal candidate must bring both technical expertise and interpersonal strengths that complement the demands of business development in a highly competitive industry.
- Educational Background: A degree in Business Management, International Business, Marketing, or a closely related field is required. Equivalent professional qualifications may also be considered. This ensures the candidate has a strong foundation in strategic business concepts.
- Industry Experience: 4–5 years of relevant experience in the garment industry, preferably in business development or strategic marketing roles. This experience is vital for understanding customer expectations, production processes, and global apparel market dynamics.
- Analytical and Negotiation Skills: The role requires the ability to interpret complex market data, identify profitable opportunities, and negotiate deals that create value for both the company and its clients.
- Knowledge of Production Processes: A sound understanding of garment manufacturing and production workflows is essential, as it allows the candidate to propose realistic and efficient business solutions.
- Leadership and Interpersonal Skills: The Assistant Manager will work across teams and directly with clients, requiring strong relationship-building skills and the ability to motivate and inspire others.
- Self-Motivation and Flexibility: The company values individuals who are curious, eager to learn, adaptable, and capable of working independently with a “can-do” mindset.
What We’re Looking For
Beyond technical qualifications, Prym Intimates is seeking a candidate who embodies professionalism, initiative, and a collaborative spirit. The ideal candidate should:
- Demonstrate entrepreneurial thinking, able to spot opportunities others may miss and translate them into actionable strategies.
- Be customer-focused, with the ability to anticipate client needs and deliver solutions that foster long-term partnerships.
- Exhibit resilience and adaptability, as the role involves navigating complex challenges in an ever-changing global market.
- Possess excellent communication skills, both verbal and written, to effectively represent the company in local and international settings.
- Be a team player, capable of working collaboratively with diverse groups while also taking ownership of independent projects.
Why Join Us
At Prym Intimates, we believe in nurturing talent and empowering individuals to achieve their full potential. Joining our team means becoming part of a company with a rich legacy, global presence, and forward-thinking culture.
- Career Growth Opportunities: We provide a clear path for advancement, encouraging employees to take on leadership roles and expand their professional expertise.
- Innovative Work Environment: With a strong focus on sustainability, digital transformation, and product innovation, Prym Intimates offers employees the chance to contribute to projects that shape the future of the apparel industry.
- Collaborative Culture: Our workplace is built on trust, respect, and teamwork. Employees are encouraged to share ideas, challenge norms, and contribute to a culture of continuous improvement.
- Global Exposure: As part of the Prym Group, employees gain international exposure and the opportunity to collaborate with leading fashion and apparel brands worldwide.
- Commitment to Employee Well-being: We prioritize the health, safety, and overall well-being of our workforce by offering supportive policies and programs that foster work-life balance.
Conclusion
The Assistant Manager – Business Development role at Prym Intimates is an exciting opportunity for an ambitious professional who thrives at the intersection of strategy, relationship management, and market innovation. With a strong company heritage, a global outlook, and a commitment to excellence, this position offers the platform to make a tangible impact on both the business and the wider apparel industry.
If you are a proactive, results-driven individual with a passion for business growth and innovation, Prym Intimates invites you to take the next step in your career and join a team that is shaping the future of global apparel solutions.
Published By Amila Kulathunga