General Trade Assistant Manager – Janrich Foods Limited
Introductory Summary
Janrich Foods Limited is seeking a dynamic and motivated General Trade Assistant Manager to join our growing team in Nittambuwa. This role is an excellent opportunity for a results-oriented professional with strong leadership and trade management skills to drive sales performance, manage retail operations, and strengthen our market presence. If you are passionate about building customer relationships and leading successful trade strategies, this position could be the perfect fit for you.
About Janrich Foods Limited
Janrich Foods Limited is a leading contract food manufacturer in Sri Lanka, recognized for producing safe, high-quality, and innovative products for some of the country’s most well-known food companies. With decades of expertise in manufacturing, the company has built a reputation for excellence, reliability, and customer-centric service.
In recent years, Janrich Foods has expanded beyond contract manufacturing and stepped into the retail market with a unique portfolio of products under its own brands. This bold move reflects the company’s vision to create trusted food experiences for consumers while maintaining the highest standards of safety and quality.
The company’s mission is to deliver innovation, value, and consistency to both partners and consumers. Its culture is defined by collaboration, accountability, and continuous improvement, creating an environment where every employee is encouraged to contribute to growth.
Location: Janrich Foods Limited, Nittambuwa, Sri Lanka
The Role & Responsibilities
The General Trade Assistant Manager will play a vital role in supporting Janrich Foods’ expansion into retail and strengthening its position in general trade channels. This position requires an individual with strong operational acumen, a passion for sales, and the ability to balance strategic thinking with hands-on execution.
Key responsibilities include:
- Overseeing Daily Operations: Manage and monitor day-to-day trade activities, ensuring smooth execution of sales strategies and trade initiatives in the general trade segment.
- Sales Strategy Execution: Work closely with the sales team to implement trade plans that align with company objectives, ensuring brand visibility and market penetration.
- Team Coordination: Lead and coordinate with field sales teams to provide guidance, set performance targets, and foster a results-driven culture.
- Market Monitoring: Track competitor activities, monitor evolving market trends, and identify opportunities to strengthen the company’s presence in the retail sector.
- Customer Engagement: Build strong relationships with retailers and distributors by providing timely support, addressing concerns, and ensuring satisfaction.
- Performance Reporting: Prepare and present detailed performance reports, offering insights and recommendations to improve trade effectiveness and profitability.
- Problem-Solving & Decision-Making: Anticipate potential challenges in trade operations and develop proactive solutions to minimize disruptions.
This role is critical in ensuring Janrich Foods’ retail growth is not only sustained but accelerated through innovative and customer-centric trade practices.
Qualifications
To thrive in this role, candidates should bring a blend of experience, skills, and industry knowledge.
- Sales Management Expertise: Proven experience in sales management, with the ability to design and implement trade plans that deliver measurable results.
- Trade Marketing Knowledge: Strong understanding of trade marketing principles and their application in competitive markets.
- Retail Management Skills: Background in handling retail operations, with the ability to manage multiple stakeholders and channels effectively.
- Market Analysis Capability: Ability to analyze consumer behavior and market trends to inform business decisions.
- Leadership and Team Management: Demonstrated leadership skills with experience guiding teams, setting clear objectives, and driving accountability.
- Problem-Solving Skills: Strong aptitude for decision-making and creative problem-solving in fast-paced, evolving environments.
- Communication Skills: Excellent verbal and written communication skills, essential for collaborating with teams and engaging with external stakeholders.
- Educational Background: A bachelor’s degree in Business Administration, Marketing, or a related field is required. Prior experience in the food industry or FMCG sector will be considered a significant advantage.
What We’re Looking For
The ideal candidate will not only meet the technical qualifications but will also embody the qualities that make Janrich Foods’ culture unique. We are looking for someone who:
- Demonstrates resilience and adaptability when faced with challenges.
- Thrives in both collaborative and independent work settings.
- Has a proactive mindset, anticipating customer needs and market shifts before they occur.
- Builds strong relationships, valuing trust and long-term partnerships with customers and colleagues alike.
- Approaches work with enthusiasm, integrity, and a focus on achieving sustainable results.
Why Join Us
At Janrich Foods, we believe our employees are the foundation of our success. By joining our team, you will have the opportunity to:
- Be Part of a Growing Company: Contribute to the expansion of a trusted brand that is making waves in the Sri Lankan retail market.
- Work in a Collaborative Culture: Experience a supportive environment where teamwork, innovation, and accountability drive everyday success.
- Enhance Your Career Growth: Access opportunities for professional development, skill-building, and leadership advancement.
- Make a Meaningful Impact: Play a key role in shaping trade strategies that directly influence company performance and customer satisfaction.
- Enjoy a Dynamic Work Environment: Engage in diverse responsibilities that challenge and strengthen your abilities, keeping your role both rewarding and exciting.
Conclusion
The role of General Trade Assistant Manager at Janrich Foods Limited offers a unique opportunity for a motivated professional to join a company at a transformative stage of growth. With responsibilities that span from operational oversight to strategic trade execution, this position is ideal for someone eager to make a measurable impact in the FMCG and retail industry.
If you are passionate about food, retail, and building lasting trade relationships, Janrich Foods invites you to apply and become part of a team that is redefining excellence in the Sri Lankan food industry.
Published By Amila Kulathunga