Business Development Executive – HNB General Insurance Limited
Introductory Summary
HNB General Insurance Limited (HNBGI) is seeking a dynamic and results-driven Business Development Executive to join our team in Wattala. This role is ideal for an ambitious professional who thrives in building relationships, generating new business opportunities, and driving sustainable growth. The selected candidate will play a crucial role in strengthening our presence in the insurance sector by connecting with potential clients, nurturing existing accounts, and delivering superior service that reflects our company’s values.
About the Company
HNB General Insurance Limited (HNBGI) commenced operations in January 2015 and has since become one of Sri Lanka’s trusted providers of comprehensive insurance solutions. As a fully owned subsidiary of HNB Assurance PLC, we specialize in both motor and non-motor insurance, as well as Takaful insurance solutions, offering a diverse range of products to meet the evolving needs of individuals and businesses.
With a workforce of over 800 employees spread across 53 branches island-wide, HNBGI proudly serves more than 89,000 policyholders. Our mission is to create long-term value for our clients by offering reliable protection and unmatched service. Guided by a vision of being the most customer-centric general insurance provider in Sri Lanka, we emphasize innovation, trust, and care in everything we do.
Our head office is located in Colombo, with a strong presence in key cities and towns across the country. The Wattala branch, where this role is based, is a vital hub for expanding our business footprint and engaging with the local community.
The Role and Responsibilities
As a Business Development Executive, you will serve as a key driver of growth for HNBGI. This role demands a balance of strategic thinking, client relationship management, and sales execution. Your contributions will directly impact the company’s success and long-term sustainability.
Core Responsibilities:
- New Business Generation
Proactively identify and pursue new business opportunities within assigned markets. Develop tailored approaches to engage potential clients and convert them into policyholders. - Lead Generation and Prospecting
Conduct research to identify target customer segments, gather market intelligence, and utilize multiple channels such as networking, referrals, and community engagement to build a robust sales pipeline. - Account Management
Build long-lasting relationships with existing clients by providing continuous support, ensuring timely renewals, and addressing inquiries or issues with professionalism and care. - Strategic Sales Planning
Develop and execute sales strategies aligned with the company’s targets. Track progress against objectives and adjust plans to ensure consistent achievement of sales goals. - Market Research and Competitor Analysis
Stay informed about industry trends, competitor offerings, and customer expectations. Provide insights that can help refine products, pricing, and customer service strategies. - Client Engagement and Satisfaction
Ensure every client interaction reflects HNBGI’s commitment to customer service excellence. From the initial meeting to policy issuance and after-sales support, maintain a customer-first approach.
Qualifications
HNBGI values professionals who combine technical expertise with interpersonal excellence. The ideal candidate should meet the following criteria:
- Educational Background
A diploma or degree in Business Management, Marketing, Insurance, or a related field will be an added advantage. - New Business Development Skills
Demonstrated ability to identify and convert opportunities into long-term business relationships. Candidates should be confident in approaching clients and skilled in consultative selling. - Lead Generation Experience
Proven capability in generating qualified leads through various methods, including cold calling, networking, or digital platforms. - Business and Account Management Skills
A track record of managing client accounts effectively, ensuring retention and customer satisfaction. Strong organizational skills are essential for handling multiple client portfolios. - Communication and Interpersonal Skills
Excellent verbal and written communication skills are required to interact effectively with diverse clients and internal teams. Fluency in Sinhala and English is expected; knowledge of Tamil is a plus. - Teamwork and Independence
Ability to work collaboratively with colleagues while also demonstrating the initiative to operate independently and meet personal targets. - Industry Experience
Prior experience in the insurance sector is highly advantageous, though candidates from banking, financial services, or sales backgrounds will also be considered.
The Role Duties and Benefits
Working at HNBGI is more than just fulfilling a job; it is about being part of a growing organization that values its people and clients.
Key Duties:
- Engage in proactive sales activities, from client meetings to networking events.
- Prepare proposals, deliver presentations, and negotiate contracts to close deals.
- Collaborate with internal teams, including underwriting and claims, to ensure smooth policy servicing.
- Report regularly to branch managers and regional heads on progress and market developments.
Benefits:
- Competitive salary with attractive incentive structures tied to performance.
- Comprehensive insurance coverage, including health benefits.
- Professional development opportunities, including training and career advancement within the HNB Group.
- A supportive work environment that encourages innovation, teamwork, and growth.
What We’re Looking For
Beyond technical qualifications, we seek individuals with the right mindset and personal qualities:
- Customer-Centric Attitude – Passionate about helping clients find solutions that truly meet their needs.
- Results-Oriented Mindset – Motivated by achieving and surpassing sales targets.
- Adaptability – Ability to navigate a competitive industry and adjust strategies as needed.
- Integrity and Professionalism – Commitment to ethical practices and representing HNBGI with trust and transparency.
- Resilience and Persistence – Confidence to overcome challenges and maintain a positive outlook in the face of obstacles.
Why Join Us
Choosing HNBGI means becoming part of an organization that values people, performance, and progress. We believe in nurturing talent, rewarding effort, and creating opportunities for employees to grow alongside the company. As a subsidiary of HNB Assurance PLC, we also offer the stability and recognition of being part of a leading financial services group in Sri Lanka.
Our workplace culture is built on inclusivity, collaboration, and respect. At HNBGI, we encourage employees to bring forward their ideas, challenge the status quo, and contribute to continuous improvement. By joining our team, you will not only help shape the future of insurance in Sri Lanka but also develop your career in a supportive and empowering environment.
Application Process
If you are a motivated professional ready to take on this challenge, we invite you to apply for the position of Business Development Executive at HNB General Insurance Limited. Send your updated CV and a cover letter highlighting your relevant experience and career aspirations to our HR department. Shortlisted candidates will be contacted for interviews.
Published By Amila Kulathunga