Sales and Marketing Executive – AIC Campus, Kandy
Introductory Summary
AIC Campus, a leading institution in higher education, is seeking motivated and dynamic individuals to join its team as Sales and Marketing Executives in Kandy. This role is designed for professionals who can contribute to student recruitment, develop strong community engagement, and promote the diverse academic programs offered by AIC Campus. The position provides an opportunity to work in a results-driven environment while contributing to the growth of one of Sri Lanka’s leading transnational education providers.
About the Company
AIC Campus is a member of the IMC–AIC Education Consortium, a prominent transnational education conglomerate dedicated to delivering comprehensive higher education solutions under one roof. With a mission to make global education accessible, the institution partners with international universities and professional bodies to offer globally recognized qualifications. Its vision is to empower students with the knowledge, skills, and competencies required to succeed in a highly competitive world.
The campus operates across several locations in Sri Lanka, including its center in Kandy, located at No. 17, Peradeniya Road, Kandy. AIC Campus maintains a strong culture of innovation, student-centered services, and academic excellence. The institution has been consistently recognized for its contribution to higher education and continues to expand its reach by offering globally relevant programs.
The Role and Responsibilities
The Sales and Marketing Executive will play a vital role in ensuring that AIC Campus continues to attract and enroll high-caliber students. This is a performance-based role where measurable outcomes such as student recruitment and participation in promotional campaigns are key indicators of success. Core responsibilities include:
- Recruitment of Students for Study Programs: Engage directly with prospective students and parents to provide accurate information about available programs. Offer guidance on admissions procedures and assist in matching student aspirations with appropriate academic pathways.
- Participation in Recruitment Activities: Represent AIC Campus at educational fairs, exhibitions, and open days. Ensure a professional and approachable presence at these events while actively engaging with participants.
- Coordination of Marketing Events: Support the planning and execution of seminars, workshops, and exhibitions. Collaborate with internal teams to ensure events run smoothly and deliver measurable impact in terms of brand visibility and student interest.
- Relationship Management: Build and maintain strong relationships with schools, community organizations, and industry partners to enhance recruitment channels.
- Market Research and Feedback: Collect insights from prospective students and parents, providing feedback to the management team to improve program offerings and promotional strategies.
These responsibilities are designed not only to achieve recruitment targets but also to reinforce AIC Campus’s position as a trusted provider of global higher education in Sri Lanka.
Qualifications
To succeed in this role, candidates must possess a blend of academic qualifications, industry knowledge, and communication skills. Required qualifications include:
- Educational Background: A Higher National Diploma or a Bachelor’s Degree in marketing, business management, or a related field. This ensures that the candidate has the necessary academic foundation to contribute effectively to institutional growth.
- Experience: A minimum of 1–2 years of experience in student recruitment, sales, or a related marketing role. Previous exposure to the education sector will be considered a strong advantage.
- Language Proficiency: Excellent communication skills in English and Tamil, both written and oral, are highly desirable. This enables effective engagement with Sri Lanka’s diverse student population.
- Interpersonal Skills: A pleasant and outgoing personality with the ability to build rapport quickly. Strong teamwork skills are essential to work effectively with colleagues across departments.
- Performance Orientation: The ideal candidate must be target-driven, motivated, and capable of delivering results under pressure. A proactive approach to problem-solving and the willingness to go the extra mile are crucial for success.
What We’re Looking For
Beyond academic and professional qualifications, AIC Campus seeks individuals who demonstrate strong personal attributes. The ideal candidate will be approachable, adaptable, and capable of handling multiple responsibilities in a dynamic environment. A results-oriented mindset combined with creativity in marketing strategies is highly valued. Candidates should also demonstrate cultural sensitivity and the ability to engage positively with students from diverse backgrounds.
The Role Duties and Benefits
The Sales and Marketing Executive role offers a balance of professional challenges and rewards. Day-to-day duties will involve active participation in student recruitment campaigns, representation at events, and ongoing engagement with potential students. In addition to fulfilling measurable recruitment goals, the role provides opportunities to build a professional network in the education sector.
In recognition of the contribution required, AIC Campus offers an attractive remuneration package aligned with industry standards. Benefits include career development opportunities, access to professional training, and the chance to progress within a growing international education consortium.
Why Join Us
AIC Campus provides more than just a workplace. It fosters a collaborative culture that values integrity, teamwork, and continuous learning. Employees are encouraged to take initiative and contribute to innovative ideas that enhance student experiences. Joining AIC Campus means being part of a team committed to shaping the future of education in Sri Lanka. With its strong connections to global universities and dedication to professional growth, the institution offers a rewarding career path for ambitious individuals.
Application Process
Interested applicants are invited to forward their CVs, including the names of two non-related referees, to hroperations1@imcaic.com or submit applications via LinkedIn. Please ensure the position applied for is stated clearly in the subject line of the email. Only shortlisted candidates will be contacted for the next stage of the recruitment process.
Published By Amila kulathunga